In this episode we interview Alberto Savoia. Alberto was Google’s first Engineering Director and the author of The Right It - Why So Many Ideas Fail and How to Make Sure Yours Succeed. 

He also coined the term “pretotyping” and has influenced my thinking over the years. In a previous episode we interviewed Pat Copeland, who authored a white paper with Alberto many years ago.

You may not know this, but I quoted Alberto in the Testing Business Ideas book for his Pretend to Own experiment.

Over the course of this episode we discussed the evolution of testing and in general, geeked out over testing as two of the premier minds on this subject.

If your leadership team is about to make a big strategic bet, the real risk usually isn’t the idea, it’s the assumptions behind it that haven’t been surfaced yet. A Decision Sprint is a focused 6–12 week engagement where we extract, map, and test those risks so leaders can make a clear Commit, Correct, or Cut decision before major capital moves. Learn more or apply at precoil.com.