Brands, Beats & Bytes

Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa


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Album 7 Track 18 - The Power of Culture-Led Brands w/Tebogo Kakurupa

Brand Nerds, we are going global today and reporting live from our virtual building with guest Tebogo Kakurupa of South Africa!
Tebogo has a strong passion for culture and has brought that into each and every project he has worked on. Sharing South Africa's Heritage Day with us, Tebogo shares what he's learned from his career and what he is thinking about the future of marketing, agencies, influencer marketing, and AI. We can't wait to hear what you think of this episode - enjoy! 

Here are a few key takeaways from the episode:

  • Be culture-led.
  • Too much information can be a foe.
  • Don’t be led by money.
  • Tech has never fallen in love and had its heart broken - remember that when it comes to AI.
  • Self-belief is the core of everything you do.


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