Hello and welcome to the Alcohol Alert, brought to you by The Institute of Alcohol Studies.

In this podcast:

How alcohol companies use gendered norms to sell more product

In our podcast this month we spoke to Dr Amanda Atkinson of Liverpool John Moores University about gendered alcohol marketing. Among other things, we discussed:

* The gendered tactics alcohol companies use to promote their products

* Why this is worse than other product-based companies using similar tactics

* And what Dr Atkinson would do if she had control over the UK’s alcohol marketing regulations

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