Alcohol may be one of the oldest things humans learned to make, but its story is much bigger than drinking. How did alcohol move from early fermentation to ancient city life, trade, regulation, empire, Prohibition, and modern branding?

In this episode of Think Outside the Block, we look at why alcohol became so embedded in social life, why it has been treated differently from other mood-altering substances, and how it became part of celebrations, restaurants, business, culture, and personal identity.

Alcohol is not just what is in the glass. It is also the history, business, ritual, and meaning humans built around it.