Alejandro López is the founder of Toma—a small-batch Bloody Mary mix inspired by his Colombian and Cuban roots.

In this episode, Alejandro shares how growing up as the only Latino family in his Arizona neighborhood shaped his identity, how he found his way into brand marketing, and what led him to start Toma from a family recipe.

We talk about building a business rooted in culture, the creative power of being a solopreneur, and what it means to keep going—even when things get tough.

Alejandro’s story is a reminder that our roots aren’t something we have to grow out of. They can be the foundation for everything we build.

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Learn more about toma on https://drinktoma.com/