891: Aleric Heck | How to Skyrocket Your Business with YouTube Ads

At just 26 years old, Aleric Heck (@alericheck) has already accomplished what most entrepreneurs only dream of. He started on YouTube over 14 years ago by creating AppFind, which grew into the largest app review channel at the time with over 500k subscribers.

Now Aleric runs the highly successful 8-figure company AdOutreach, where he empowers entrepreneurs to harness the power of value-driven video and scale their businesses on YouTube. His clients have collectively generated multiple 9 figures in revenue. Aleric has received ClickFunnels prestigious 2CommaClub-X award, and AdOutreach was ranked the 87th fastest growing company in America by INC 5000.

Leveraging his phenomenal results, Aleric has built several other ventures, acquired companies, and invested in businesses with a mission to empower entrepreneurs to share their ideas and solutions with the world.

What Travis and Aleric discussed:

Mistakes are inevitable when building a business. Rather than get discouraged, view mistakes as tuition you pay to learn. Refine based on data and feedback, but persist through failures on the path to success. Aleric made many mistakes starting his agency, but learned from them.

Recurring revenue models are better for establishing long-term relationships and enterprise value versus one-off sales. Big companies obsess over recurring revenue for this reason. With one-off sales, each new deal feels like starting over. With recurring revenue, you continually earn trust.

Running YouTube ads to your own public videos as in-stream ads can harm your channel's organic performance. The reason is that in-stream ads are skippable, so they negatively impact watch time metrics. However, in-feed ads that appear in search can boost discoverability without hurting watch time.

When first starting out, it's best to niche down and focus on mastering one core skillset or service, then expand from there. This allows you to provide immense value in one area before branching out. Aleric started with a niche YouTube channel reviewing mobile apps, then leveraged that expertise to build his YouTube ads agency.

To grow a YouTube channel with ads, first let your best-performing content rise organically. Then boost those top videos through in-feed ads targeted to your ideal audience. This amplifies reach while optimizing for watch time. Simply "boosting" without targeting is less effective.

This is a fascinating discussion with YouTube ads expert Aleric Heck on the Travis Makes Friends podcast. To hear more expert entrepreneurial advice from Aleric and others, be sure to check out the full episode!

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