Google quietly changed how search terms are reported for AI queries—your keyword data may now be Google's interpretation, not the user's actual words.

Executive Summary: Google now reports inferred intent instead of literal queries for AI-powered searches, reducing advertiser transparency and shifting optimization strategies.

Topic Breakdown:

Strategic Impact: This update erodes the last bastion of keyword-level transparency in Google Ads. If you optimize based on search term reports, you may now be acting on Google's interpretation, not user intent. Act today to audit your reliance on literal query data and build intent-based fallback strategies.

Decoding the signal for leaders. For the full strategic analysis, visit Signal Daily News.

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