#23 Alessandra Cappiello – Designer and Founder MORFOSIS - The Timeless Classic of MORFOSIS

My guest on the Podcast today is Alessandra Cappiello, Stilista e Founder del Brand Morfosis. This is a Special Podcast registered Live during ALTAROMA, the Rome Fashion Week. For Alessandra Cappiello, this is the second time she is my guest on 2Goodmedia’s Podcast (link to our previous podcast below) and it’s an emotion to meet us again physically (and not digitally) at Altaroma after the period of the Covid-19 lock down period. When nobody could ascertain two weeks ago that the Fashion Week could be held as a physical event. Being present today, is a symbol of true resilience for the brand showing a capsule collection in those difficult conditions. This is also a commitment to all the women, who inspire so much Alessandra Cappiello in her creations, giving them a message of brightness and lightness through her colorful and joyful capsule enriched with meaningful attentions and details.

Language of the Episode : ITALIAN.

We registered the podcast with Alessandra at the Showcase of Altaroma where Alessandra Cappiello is showing her capsule for the first time, just two days before the Fashion show at the Rome Fashion Week. The wonderful Classic and Luxurious Palazzo Brancaccio chosen for the presentation was just perfect to talk about the style of MORFOSIS matured over the last “metamorphoses” collections around the concept: Timeless Classic.  

“Classic is Timeless because it brings an intrinsic value from the attention to the style and to the quality” As explains Alessandra Cappiello.

I asked Alessandra Cappiello in the podcast to show me the pieces of the collection presented today all the particularities and all the details which make the difference, are characteristics of Timeless Classic and the story behind it  as :

• The Embellishment with feathers
• The quality Prints
• The use of exclusive materials
• The touches of lights inserted in the fabrics
• The elaborate seams

We also talked about entrepreneurship, digital and e commerce skills and costs. A necessary investment for MORFOSIS and an opportunity to reach a larger audience as Alessandra Cappiello explains it in the podcast.

This is a Special Podcast registered Live during ALTAROMA, the Rome Fashion Week. The Showcase, a presentation organized after the runway, is the best moment to have a conversation with emerging designers. They show their collections Made in Italy to the Media and buyers. ALTAROMA is the largest event in Italy dedicated to emerging Fashion designers, Italian or international, associated to the MADE IN ITALY. The 2 main projects of ALTAROMA are Showcase, to present the Emerging Designers latest collections to the Media and Buyers, and Who’s on Next? co-organized between ALTAROMA and VOGUE ITALIA. MORFOSIS is also present every year at the WHITESHOW B2B fair organized in Milan.

Now it’s time to listen the direct Voice of Alessandra Cappiello in the Podcast. I hope you will be inspired. Let us know in comments!!

You can contact Allessandra Cappiello on her website https://morfosis.it/  or directly on : Instagram : @Morfosis_it

I am Delphine Souquet, the Founder of 2Goodmedia, visit me on https://2goodmedia.com and Instagram @2goodmedia to know more about all my projects and reportages with Creative entrepreneurs : Designers, Artists and Architects talking about their creative process and running a successful business.

Language : Italian. The interview is always in the original language of the interviewee to hear the direct voice of people that shape the Art and Fashion industry today.

2Goodmedia, https://2goodmedia.com the coolest click on the web. We produce cool contents (photos, videos and podcasts) for a pure entertainment experience. We talk about Fashion, Art, People, cool events in France and Italy. The mission of 2Goodmedia is to create a link between generations, cultures, countries, social classes without filters and with an inclusive vision of society.  Transmit the values and passion for fashion or art. Passions that bring us together!

For comments, questions, or speaker ideas, please e-mail me at : [email protected]

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