Alessia Vettese is the founder and CEO of Pari, a premium, natural, zero-proof adult beverage brand designed for health-conscious, social, and high-performing Gen Z and Millennial women who want to look and feel their best.

Alessia developed Pari after re-evaluating her relationship with alcohol. The brand is receiving buzz in the dry community for its natural ingredients and sweet taste profile.

As the founder of Elle Ventures, an investment fund, Alessia has advised and invested in primarily early-stage, female-founded, better-for-you food brands including cult favorites DEUX, Brightland, and Partake Foods, among others. She has also served as a Board Member at Buggy, Canada's leading rapid retail delivery business.

Learn behind the scenes of how Alessia is building in real time!