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The Intesa Sanpaolo Reward loyalty program has undergone a deep revolution over the years, increasing strings to its bow with several engagement layers, gradually revamping its features through continuous innovation and a test & learn approach. The loyalty program features themselves, although innovative and representing the state-of-art of engagement activities domain, are not the key to the creative, original, and forward-thinking approach of the loyalty program: indeed, what really identifies a visionary approach is the mix through which the program delivers engagement mechanics to enrolled customers. Intesa Sanpaolo Reward is the first and currently only mobile-only loyalty program with a dedicated mobile app in financial industry landscape.