In this episode, Jen Garrett sits down with Alex Baldwin, President of the Korn Ferry Tour and the first woman to lead a PGA Tour-sanctioned tour. They discuss Alex's journey in the sports industry, her leadership in shaping the next generation of golf talent, the unique developmental path of the Korn Ferry Tour, and the importance of relationships, feedback, and fan engagement in professional sports.

 

Episode Highlights:

1. Alex Baldwin’s Journey to Leadership [1:18]
   Alex shares her background, how she became the first woman to lead a PGA Tour-sanctioned tour, and her vision for the Korn Ferry Tour.
2. The Unique Developmental Path of the Korn Ferry Tour [5:34]
   Discussion on what makes the Korn Ferry Tour unique in developing not just great golfers, but well-rounded professionals ready for the PGA Tour.
3. The Power of Relationships and Leadership Lessons [15:43]
   Alex and Jen talk about the importance of building relationships, listening, and leadership lessons learned throughout Alex’s career.
4. Fan Engagement and the Future Vision for the Tour [26:41]
   Insights into how the Korn Ferry Tour is engaging fans, telling player stories, and Alex’s vision for the next 3–5 years.

 

Alex Baldwin is the President of the Korn Ferry Tour and the first woman in history to lead one of the PGA TOUR’s global tours. With over 30 years of experience across the sports industry, Alex oversees the PGA TOUR’s Pathway Tours — including the Korn Ferry Tour, PGA TOUR Americas, PGA TOUR University, and Q-School presented by Korn Ferry — shaping the future of professional golf and developing the next generation of PGA TOUR talent. Before joining the TOUR, Alex held senior leadership roles at CAA Sports, Fenway Sports Management, and IMG. A respected industry trailblazer and strategic leader, Alex continues to drive innovation, inclusion, and opportunity across the global golf landscape. 

 

Follow the Korn Ferry Tour in the following ways:

Facebook: https://www.facebook.com/kornferrytour/

Instagram: https://www.instagram.com/kornferrytour/

TikTok: https://www.tiktok.com/@kornferrytour

X: https://x.com/KornFerryTour

YouTube: https://www.youtube.com/kornferrytour/videos

 

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