"What is hard to fake or what is hard to replicate is what we should be anchoring on."

In this episode, host Kat welcomes Alex Birkett, co-founder of Omniscient Digital, to dive into the complex relationship between generative AI and authenticity in content creation. They discuss how AI is reshaping the landscape of organic growth and the potential pitfalls of over-reliance on automated tools.

Alex also addresses the skepticism many businesses have towards AI and how to navigate concerns about authenticity and accuracy.

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Connect with Alex Birkett:

• LinkedIn: Alex Birkett
• Podcast: The Long Game