Alex Birkett joins the podcast to talk about growth experimentation, a/b testing frameworks, data hygiene, how to approach experimentation in enterprise orgs, and why he started his agency Omniscient Digital.

Alex Birkett on growth experimentation, a/b testing frameworks, data hygiene, how to approach experimentation in enterprise orgs

The Growth Theory Optimal (GTO) podcast hosted by Bill King is an interview series with the brightest minds behind the fastest-growing companies in the world. Listeners will get exposure to advanced growth strategies that you won't find anywhere else.

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Alex Birkett on growth experimentation, a/b testing frameworks, data hygiene, how to approach experimentation in enterprise orgs

Alex Birkett on growth experimentation, a/b testing frameworks, data hygiene, how to approach experimentation in enterprise orgs