January 08, 2023

Alex Birkett's approach to mastering podcasting

26 minutes

Alex Birkett, a Cofounder of Omniscient Digital, walked through the reasons that he and his team invested in podcasting, how they’ve improved their podcasting chops over time, and why their show, The Long game podcast, has been crucial in growing their agency. He also shared his thoughts on the future of AI technologies, like GPT-3 and ChatGPT, and how content marketers can leverage them to bolster their production process.

Show notes:

• :30 Why his agency decided to invest in podcasting

• 4:30 What he does to develop his podcasting skills

• 6:26 How his show supports his agency

• 13:08 How tools like ChatGPT will transform content marketing and impact search engines

• 17:30 His experience in leveraging AI to scale content production

• 23:52 The skills content marketers should focus on building

Show links:

• Follow Alex on Twitter and/or Linkedin

• Follow Jon on Twitter and/or Linkedin

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