From his base at the FearLess Cottage in Boulder, CO, Alex Bogusky has expanded his role as brand advocate to also being a consumer and social advocate. This new relationship emphasizes transparency, sustainability, democracy and collaboration among businesses and consumers. In October, 2010, Bogusky called on the public to help write a new consumer Bill of Rights for the new Century. Partnering with friend Rob Schuham and his wife Ana Bogusky, their FearLess Revolution serves as a creative consultancy, business incubator and media laboratory. In January 2011, Bogusky and Schuham partnered with designer John Bielenberg to launch COMMON, a creative community for accelerating social ventures  under the shared values of a unified brand. For more information on Alex Bogusky, visit:http://wwwalexbogusky.com