Talking to Ourselves

Alex Bogusky


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Alex Bogusky is Co-Founder and Chief Creative Engineer of Crispin Porter+Bogusky.
Alex lead the legendary ascension of CP+B to become the world's most famous and awarded agency over more than a decade, and the first ever to win the Cannes Grand Prix in all five categories. The agency grew to over a thousand employees, with offices in Miami, Boulder, Los Angeles, London and Sweden, and with annual billings over $1 billion.
Alex has been called the Steve Jobs of advertising. In 2008, he was inducted into the Art Director's Club Hall of Fame. In 2010, he received the rare honor of being named "Creative Director of the Decade" by Adweek.
It was later that same year that Alex left CP+B, shifting his focus to consumer advocacy and social initiatives, while investing in early stage start-ups.
Then, in August of 2018, some eight years after he departed CP+B, Alex shocked the advertising world by announcing his return.
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Talking to OurselvesBy Omid Farhang

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