The Dendrocast

Alex Bogusky: Why I Quit Doing Awards


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In Part One of our two-part series on agency awards, industry titan Alex Bogusky of Crispin Porter Bogusky talks about why he felt it was time to stop submitting his agency's work to awards shows.

Listen as Alex unpacks why awards are still an important part of growing and building your agency's reputation. And why he thinks the industry's emerging re-evaluation of them is healthy.

 

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The DendrocastBy The Dendro Group