Alex Colkitt, the Content and Community Strategist for Sir Kensington's, joins Happy Marketer Connection to discuss Engagement. Hear why quality engagement is more important than quantity of impressions, how to engage with your customers and partners, how Sir Kensington’s champions the “dignity of food,” the erosion of trust and authenticity in social media, and Alex’s favorite examples of brands winning with engagement. Connect with Sir Kensington’s at SirKensingtons.com and join their community at SirKensingtons.com/TasteBuds