Alex Cruz, International DJ, has produced music for almost 30 years. At the age of 18, Alex left his hometown of Amsterdam for life at the beach. He realized he had a passion for music and started making his own. He partnered with a childhood friend who bought a mixing console, and they started djing for friends. He was 22 when he released his first track on LP vinyl. After 7 years, the childhood friend's paths separated, and Alex found himself on his own, free to find his signature sound.

Alex shares some of his most challenging obstacles to becoming a superstar DJ. Without formal music training, he had to learn everything on his own. He also struggled to make djing his full-time job by finding consistent work.

After years of hard work and so many sacrifices and hours spent trying to grow his audience, Alex started a SoundCloud profile, and within 5 days, he went from 50-5,000 plays per day. One and half years later, he quit the hustle and focused on his own vision. He now gets millions of listens a day.

He shares his creative process and his drive behind the unique music he makes.

"My purpose in life is to touch people through music. I love playing longer sets where I can create a journey and touch people throughout that journey. I want to feel people; I want to see their eyes, their body language, to see what is going on with them. Connecting people emotionally to music."

Alex now lives in Mexico and travels worldwide, bringing joy and happiness to thousands of people through his unique approach to creating music.

To hear Alex's music, visit his website and connect with I'm on Instagram.

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