Alex Dale is the Chief Marketing Officer at King. Prior to King, Alex was in charge of the Microsoft consumer and online business in Eastern Europe. And before that, he was the founder and MD of UK broadband ISP, virgin.net. He started work in TV production at the BBC.We all listen, read, play and watch media on a daily basis. But how do we actually behave while doing it. In this session the speakers will try to paint a picture from the data they have as platforms or content creators. How much time do we spend with each content and how long does it live on.