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Alex Duff on his book, "Smart Money: The Fall and Rise of Brentford FC"


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Alex Duff talks about how Brentford football club used data and analytics to improve and retain its spot in the English Premier League. His book, "Smart Money: The Fall and Rise of Brentford" is a fascinating account of how the club instilled new values and respected number crunching to make key decisions on deciding plays on the field and in the transfer market.
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Indicast -  All PodcastsBy Various Indicast Podcast Hosts

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