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Some people run rooms.
Some people build brands.
And some understand how the two shape each other.

Alex Field has spent his career working at that intersection — across Moët Hennessy, Six Senses, LVMH, Reignwood and The Birley Clubs.

From global marketing to private members’ clubs, from investment to operations, he’s seen hospitality from a different angle — not just how it runs, but how it’s experienced and valued.

This conversation is about that line.

What people actually notice.
What makes them stay.
And what matters when perception and reality meet.