In this episode of UnEDited, Ed sits down with Alex Hayes, founder of Digital Transformation Nation, to demystify the often misunderstood world of digital transformation. Wondering why 70% of these projects fail? Spoiler: it’s rarely the tech. Alex unpacks the real secrets—how culture and bold leadership can make or break a transformation, and why it’s often more about people than software. If you're a CEO, marketer, or simply trying to navigate the chaos of digital change, this episode is packed with refreshingly candid insights and practical tips. Don't miss this no-nonsense guide to getting transformation right.