Alex Kutsishin, CEO and Co-Founder at Sales Boomerang, joins the show to provide his insights into the mortgage lead management world. Alex talks about his journey into the mortgage world and how his perspective customer retention rates helped lead to the creation of the Sales Boomerang platform. He elaborates on his company's mission of "No Borrower Left Behind" and how tracked customer events are weaponizing loan originators with more tools to optimize their own customer retention rates. We discuss Lead Management best practices as it relates to how lenders are analyzing this important data and putting it into action in their contact and nurture strategies. Alex provides his insights into the power of having "headspace" with your previous customers and referral partners and what you should be doing today to optimize this. Lastly, we get an exclusive new product offering for all listeners that could be very helpful in times like these.