In this week's adventure:

Alex Moran, Marketing Director for Applied Imaging joins us in the shark tank. 
Alex talks to us about how she grew a TikTok following from 0 to 15,000 followers in just 2 weeks. Alex then took this personal experience and used the "lessons learned" in her work at Applied Imaging. 

Key Takeaways:

• Good company culture makes for a better work experience - which translates to employees who are inspired to solve for the customer. 
• Brand personality is important to help potential customers decide if they want to spend time with you by becoming your customer.  
• Taking risks can often lead to greater results. 
• Authenticity in marketing (and in all aspects of life) yields greater results and is usually easier to pull off. 
• Sales and Marketing are fundamentally the same. 

Note: during the live broadcast of this show, we had a few bandwidth slowdowns, you may hear this in the audio.