Want it now? Perhaps you can. The rapid delivery market has accelerated, well… rapidly! Urban-based shoppers today now have a selection of apps to order groceries to their door in less than 20 minutes.

Alex Murray, Principal Consultant and digital grocery guru, joins Dan to explain how and why new players have emerged onto the market. He discusses what these startups can offer, whether they are sustainable and how they might threaten the UK’s largest supermarket retailers.

Alex also shares his thoughts on what last mile delivery means means for the future of services like Click & Collect, and whether the rise of rapid delivery providers could permanently alter consumer behaviour.