"Some of the best sports-ish businesses are putting data over existing sports. . .just look at Top Golf for example," states Founder Alex Patterson. Alex began in corporate law, but quickly moved to the (then newly founded) Tough Mudder. After 5 years, he struck out on his own to form, from the ground up, a different type of escape room. He took the physical element present in TM and moved it into the digital game/escape room space and the result is a fantastic hybrid that's getting a ton of attention!