"The level of conviction has to be high enough even if it seems to be insane by everybody," states Alex Plonsker of SplitGym, referring to how crazy it can be as an entrepreneur! SplitGym is a, "StubHub for the fitness industry. People can sell unused classes or days for cashback and more or less creating a secondary market." Listen now to this former banker turned  entrepreneur about the challenges of a "non-tech guy" building a tech company, managing a team, making the jump into business owner, and more!