The Sparking Entrepreneur Show

Alex Poon on Building Audience Engines: How Founders Can Turn Visibility into Leverage


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Alex Poon, CEO and Founder of MadScript, reveals the power of audience-building for founders who want to grow faster and stand out online. As the former leader behind viral growth at x.ai—where his team helped turn a cofounder’s LinkedIn into 500K followers and fueled a $40M+ raise—Alex has seen firsthand how strategic content can transform reach into real business momentum. In this episode, he shares why audience is the ultimate leverage, how he’s now applying his own playbook through MadScript, and what scrappy founders can do to grow their influence even while running a business.

linkedin.com/in/alexchibunpoon

madscript.ai/ (Company)


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The Sparking Entrepreneur ShowBy SparkG Media