Fun Raising

Alex Roetter | Moxxie Ventures


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Alex Roetter brings a rare operator's DNA to venture. Before co-leading Moxxie Ventures with his partner Katie, he ran engineering at Twitter and led an eVTOL (electric flying car) company. Moxxie writes $500K to $2M checks at the pre-seed and seed stage, and Alex's background shapes how the firm shows up for founders: concrete, in-the-trenches conversations about customer problems and go-to-market strategy rather than board decks and process theater.

The through-line of the episode is Alex's full rejection of what he calls "finance bro culture" — the posturing, the middle-school-dating negotiation tactics, the manufactured urgency. He has strong, contrarian takes on how founders should approach their outreach list, what actually matters in a first meeting, and why a lot of the "strategy" founders obsess over is a waste of the one resource they can't get back. His advice on evaluating VCs, in particular, reframes the decision in a way most founders don't think about until it's too late.

The most valuable segments, and the ones most likely to be uncomfortable, are on fund dynamics, tier-one dynamics, and dilution. Alex draws a hard line between "great companies" and "great venture investments," and is blunt about the traps founders fall into when they raise more than they need at terms the market will reward in the short term but punish later. He closes with what might be the most honest framing of the whole conversation: a successful fundraise isn't success. It's just the bar being raised.

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Fun RaisingBy Mat Vogels