Alex Su (Ironclad): TikTok for B2B

pToday’s shorter episode is a follow up to my longer conversation with Alex Su, Head of Community at Ironclad. In that conversation, we talk about his TikTok channel @legaltechbro and how he developed a personal brand strategy that compliments Ironclad’s community-focused GTM strategy. So if you haven’t heard that yet, go check it out now. In today’s episode, we dive into TikTok more specifically and why you shouldn’t overlook this huge new channel./ppbr/ppstrongMentioned in this episode:/strong/ppa href=https://openviewpartners.com/newsletter/#.YfRAM-rMIuU rel=noopener noreferrer target=_blankSign up for OpenViews weekly newsletter/a/ppa href=https://www.heyitsalexsu.com/about-me rel=noopener noreferrer target=_blankAlex Su, @legaltechbro/a/ppa href=https://ironcladapp.com/ rel=noopener noreferrer target=_blankIronclad/a/ppa href=https://www.tiktok.com/@legaltechbro?lang=en rel=noopener noreferrer target=_blankTikTok/a/ppa href=https://www.linkedin.com/in/alexander-su/ rel=noopener noreferrer target=_blankLinkedIn/a/ppa href=http://heyitsalexsu/ rel=noopener noreferrer target=_blankTwitter/a/ppSubscribe tonbsp;a href=https://www.youtube.com/channel/UCaVvQTEaCyt2bbkoAh7wPyg rel=noopener noreferrer target=_blankBlake Bartlett on YouTube/a./ppPodcast produced bynbsp;a href=https://openviewpartners.com/ rel=noopener noreferrer target=_blankOpenView/a./ppView ournbsp;a href=https://openviewpartners.com/blog rel=noopener noreferrer target=_blankblognbsp;/afor more context/inspiration./ppa href=https://www.linkedin.com/company/openview-/ rel=noopener noreferrer target=_blankOpenView on Linkedin/a/ppa href=https://twitter.com/openviewventure rel=noopener noreferrer target=_blankOpenView on Twitter/a/ppa href=https://www.instagram.com/openviewventure/ rel=noopener noreferrer target=_blankOpenView on Instagram/a/ppa href=https://www.facebook.com/OpenViewVenture/ rel=noopener noreferrer target=_blankOpenView on Facebook/a/p