After two videos calling bullshit on JUUL’s marketing, Alex found out he fucked up. First instinct was to hide it but instead he's outing himself and looking for advice from the community. Let’s turn this into something good.

Alex takes himself behind the Woodshed

The Woodshed exists to demystify the creative process. We believe that everybody can harness the power of their own creativity to supercharge their lives. And by showing the creative process in action, we hope to take away the fear of coming up with powerful ideas that move business.

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Alex takes himself behind the Woodshed

Alex takes himself behind the Woodshed