The next phase of virtual and augmented reality will be the emergence of a new network or ‘cloud’ to facilitate this digital twin; underpinned by artificial intelligence and allowing the development of truly personalized digital assistants to connect consumers across a variety of devices to brands and experiences. Companies utilize these newly developed channels to better engage and interface with their customers. Join Alex Wills Managing Director at R/GA Studios as he unpacks how R/GA has partnered with brands such as Guinness, Nike, Siemens and McDonalds to create immersive brand experiences through emerging technologies.

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