The Guidebook

Alexa Phillips architects brands

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Alexa Phillips, founder and chief brand architect of Bright Eyes Creative, shares her journey from a passion for journalism and fashion to establishing her own brand architecture business. She’s on a mission to empower other creatives to monetize their talents. We talked about:

→ the future of creative entrepreneurship → Alexa’s journey as a creative entrepreneur

→ the resurgence of magazines

→ Alexa’s AI hot-take

→growing up with entrepreneurial parents

→ pivoting in business

→ business vs. employee mindset

→ all things branding


Find Rachel Online:

  • LinkedIn: https://www.linkedin.com/in/rmeltzer/
  • Threads: https://www.threads.net/@rachelhmeltzer
  • YouTube: https://www.youtube.com/@rachelhmeltzer
  • Newsletter: https://rachelhmeltzer.myflodesk.com/the-fizz

    • Find Alexa Online:

    • Newsletter: https://creativesanonymous.beehiiv.com/subscribe
    • LinkedIn: https://www.linkedin.com/in/alexa-c-phillips/
    • Instagram: https://www.instagram.com/brighteyescreative/
    • Threads: https://www.threads.net/@alexacphillips
    • Website: https://www.brighteyescreative.co/


      • Full Show Notes + Transcript: https://meltzerseltzer.com/the-guidebook-podcast/alexa-phillips-architects-brands


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      The GuidebookBy Rachel Meltzer
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