Google’s CEO says over 20% of search enquiries are by voice now and we want to be found! Having podcasts will help but Amazon is a massive search engine where the inhabitants have buying intent. Alexa unlocks that so we have launched ClicksAndLeads365.com to deliver short, daily business and marketing tips via your smart speakers.

You can also subscribe to Clicks And Leads via Radio Public

Clicks And Leads is a "tongue in cheek" digital marketing Vzine by entrepreneur, author, podcaster, speaker, Nicola Cairncross.

Mentioned in the Vzine

Clicks And Leads 365 - Alexa Skills

On the blogs

Entrepreneurial Thought Leaders: Ilana Wechsler

Vzine 071 | Allowing Creative Force

Vzine 070 | New Clicks & Leads Masterclass Coming!

Own It! 184 | Am I A Copycat?

Own It! 183 | Building A Community: Why, How And Where

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Hi everyone it's Nicola here, and I just want to welcome you to the latest episode of the Vzine. There's been a lot happening this week.

I've joined a poetry course, and I've written and read more poetry in one week than I have in my whole lifetime to date, it's great fun. And I'm finding that, what's the point of poetry? It's the point of capturing a small thought, or a moment in time, that perhaps doesn't need it's own story, but that you'd like to communicate about in some way. So I'm really enjoying that. Learning about the different forms of poetry.

This week, I've stepped up my own 'Be Everywhere Online', social media efforts another notch. We've released the, 'Clicks And Leads 365', on Alexa Skills. It's a short daily informational tip, business tip. It will cover mindset, marketing, and money. And it's basically a one minute thought of the day. If you've got an Echo Dot, or any of those smart speakers, you can subscribe by going to clicksandleads365.com, and it should by then be pointing to the Alexa Skills platform.

It's also on YouTube, so if you search Clicks And Leads 365, and then also on any podcast platform, because we are pushing it out across all our different platforms. And, I'm really enjoying making them, they're quite tough, just to condense your thoughts into one minute. But it's going quite well so far.

And the reason we're doing this is because I listen to Gary Vaynerchuk on a regular basis. And he's talking about the future of Voice Search. Now Voice Search is when you just hold up your gadget and you say for example to Siri: "Find me a podcast about digital marketing." And the reason I'm doing the whole Alexa Skills thing, is because, a lot of the Voice Search, is done on the Amazon platform, through the Alexa medium. As opposed to Siri. And I want to be found there, I want to have a presence on there. I want to be found if someone searches through their smart speaker in their home. And I want them to be then led on to my website and to then choose whether to subscribe to the other podcasts, or the YouTube channel, or download the app.

So, it's all about getting found in Voice Search. Now there's only about a thousands skills apparently, across the whole world, at the moment. Social Media Examiner's got some really great statistics on this. And apparently, one in every four or five Americans, have listened to a skill in the last three months, which is pretty astonishing when you think about it.

And the whole thing about Voice Search, I mean people don't like to type. The amount of time it takes me to get my phone out. Finger code, whatever it is, my identity or whatever it is. Then go to Chrome, the browser, because it's not immediately on my desktop. And then type in my search, it takes a little while, doesn't it?

Whereas if you could just click: "Siri, find me a podcast on digital marketing." Then it's going to be a lot quicker and it's a lot more convenient. Even people like me who are visual and who don't like auditory environments very much, I'm actually seriously thinking about getting one of these smart speakers for the house,