Alexander has spent more than 25 years working with entrepreneurs, private equity firms and private family businesses, developing deep knowledge of strategy, organisation and transformation.

In 2020, he co-founded Planet First Partners as a purpose-led evergreen investment platform to foster a healthier life on a healthier planet. His prior experience includes being a Managing Director at Verlinvest, a strategic advisor as a McKinsey & Co consultant and an entrepreneur as founder of thelittlegym.eu and twinscapegroup.com.