Brian talks about the legend Alexander Graham Bell.

https://www.youtube.com/watch?v=kg0Ha4uQz-0

Transcription

Alexander Graham Bell de technology and business.

Hi Brian Pombo, welcome back to Brian J. Pombo Live.

Alexander Graham Bell, I'm not sure if they talk about him in school anymore. But he was always one of my heroes, because he was the guy that came up with the telephone, right.

Today's Alexander Graham Bell day, at least as I'm filming this.

I just want to say my respect my pay great respect to Alexander Graham Bell and discuss with you how technology affects your business. Because it will affect it, if you're looking to be a business long-term, you're going to get into a situation where technology is going to change so fast, you're going to have to switch things up.

A lot of people will just in the late 90s and early 2000s, people were still using fax as a fax machines, as a very popular way to be able to, especially for b2b business, is a great way to market it especially when they were doing it in mass.

I knew lots of people that made money off of sending out cold faxes out to people. And that's something that just went away technology-wise. I know they're still cold faxing out there and I know they're still direct faxing people like, you know, Dan Kennedy still notoriously uses a fax machine.

But when it comes to technology, it's always changing. That's an extreme version, obviously, email and everything else, kind of jumped in there.

But it's going to happen, it's absolutely a certainty that's going to happen.

So you can't get bogged down with the fact that things are changing are going to change, they will you have to be ready for it. You have to be ready to spin and change and move and don't get caught up.

It's really an argument about tactics.

It's a very common thing to get caught up in the tactic versus the principle on the other far end of it.

What are you trying to achieve strategy-wise?

What are you trying to achieve?

What were you achieving?

So for example, I was working with a business where they had been using CDs and compact discs are still a technology that exists. But it's a technology that's a lot smaller than it was before. It's pretty much on its way out.

So what do you replace the compact disc with?

If that's what you're sending out all the time?

If that's what you're using?

Where do you go next?

It comes down to what is it achieving for you?

What is the end-user using it for?

What are the other possibilities that you could also use?

And so at that time, we were looking at, what if we had tablets that you sent out an inexpensive tablet?

What if you sent out a USB thumb drive with an mp3 on it?

What if you just sent email an mp3?

And so you have to ask yourself, what are each of these things actually achieving?

When you get caught up in technology for a long period of time?

Sometimes you forget, okay, what are we actually achieving by using this technology versus everything else?

It's just a tactic. It's a means to an end, you always have to remember that's all technology is technology will always change.