Alexandra Cimino is the founder of SōlMedia, a social media agency built around community, integrity, and long-term growth. Her work focuses on helping brands build real relationships online without chasing trends, virality, or empty metrics.

In this episode, Drew and Alexandra unpack what it actually takes to build a sustainable business in the social media space. They talk about consistency over hype, why community always outperforms exposure, and the difference between being visible and being trusted. Alexandra opens up about scaling responsibly, saying no to the wrong clients, and building a business rooted in integrity rather than quick wins.

This conversation is exactly what Make Cool Sh*t is about. It is about playing the long game. It is about doing work that aligns with your values, building relationships that last, and understanding that real growth comes from showing up consistently, not selling your soul for attention. If you are a founder, creative, or operator navigating growth in a noisy digital world, this episode will resonate.

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Make Cool Sh*t is a design and strategy studio for the mavericks and misfits. Want to work with us? Email us directly at [email protected].

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