What happened to the Montreal’s electric cab service, Téo Taxi? This week on the CEO Series, Karl Moore of McGill University’s Desautels Faculty of Management speaks with Alexandre Taillefer, founder of Téo Taxi and Jean-François Ouellet, associate professor at HEC Montreal about their new book “Réinventer le taxi : les dessous de l’échec de Téo Taxi.” In their book and this week’s show, the two co-authors unpack the factors of Téo Taxi’s failure and how to build a successful start-up.