186. AlexAnndra Ontra: Transform Presentation Slides Into Your Best Business Assets

AlexAnndra Ontra is changing the way the enterprise world thinks about its most undervalued asset — the presentation. As President and co-founder of Shufflr, AlexAnndra is blazing a trail in the emerging new discipline of presentation management. The technology she helped create is already powering the presentation strategies of hundreds of Fortune-level companies, helping them save millions of dollars by transforming humble PowerPoint slides into invaluable business assets.

Making of presentations a career

AlexAnndra’s journey started about 30 years ago in Advertising. And at that time as today, a big part of advertising is pitching, pitching new clients, campaigns, creative concepts, you are always selling. As time passed by and technology move on she started creating interactive presentations for clients with his partner and brother James. And as sales people are neither copywriters nor graphic designers but do need good presentations, some time later they started working as consultants. In time they were able to integrate changing technology with his work in order to make all the process much easier.

A simple process for creating a business presentation

There are two aspects to this: the individual that has to make the presentation or has to give the meeting, and the company that has to manage presentations.

For the individual

1. Close your slides and go through your pitch. Get the story inside your head and play it as a conversation with your customer.

2. Get an idea of what you want to say and how you want it to be said. What would you tell your client about your product or service? Once you have it, write down the main points of the conversation.

3. Give that conversation have structure: a beginning, middle and an end. With that framework now adjust your story or conversation to that framework.

4. Now you can open up PowerPoint and start to put your slides together, write it up and attach images where appropriate.

For the Company

The goal is to make resentations better for everyone in the company.

1 Create a Slide Library. Create a folder on a centralized drive, where all your slides and your corporate stories exist.

2.