Ever wonder why your social media feed seems so tailored to your views? This episode dives deep into the world of social media algorithms and their potential to fuel political and social polarisation. We explore how platforms like Facebook, X (formerly Twitter), YouTube, and TikTok use sophisticated systems to personalise your content, often prioritising engagement and potentially creating filter bubbles. Could these algorithmic gatekeepers be inadvertently limiting our exposure to diverse perspectives and amplifying existing societal divisions? We unpack the mechanisms behind algorithmic polarisation, examining research on confirmation bias, the formation of echo chambers, and the impact of emotionally charged content. Join us to understand how these digital forces might be shaping our increasingly divided world.