Effectively managing a large budget of pay per click advertising demands software solutions. When spending multi-million dollar budgets on hundreds of thousands of keywords, an effective algorithmic strategy is required to optimize marketing objectives. In this episode, Nathan Janos joins us to share insights from his work in the ad tech industry. Click for additional show notes Thanks to our sponsor! https://wandb.com/ The developer-first MLOps platform. Build better models faster with experiment tracking, dataset versioning, and model management.

Algorithmic PPC Management

The Data Skeptic Podcast features interviews and discussion of topics related to data science, statistics, machine learning, artificial intelligence and the like, all from the perspective of applying critical thinking and the scientific method to evaluate the veracity of claims and efficacy of approaches.

Technology

Tech News

Podcasting

Gadgets

Software How-To

Science

Mathematics

In this episode, we are joined by Barbara Webb and Anna Hadjitofi. Barbara runs the Insect Robotics lab at the University of Edinburgh, and Anna is a PhD student at the School of Informatics at the university. She is interested in studying and understanding the neural mechanism of the honeybee waggle dance. They join us to discuss the paper: Dynamic antennal positioning allows honeybee followers to decode the dance.

Signal in the Noise

Many researchers and students have painstakingly labeled precise details about the body positions of the creatures they study. Can AI be used for this labeling? Of course it can! Today's episode discusses Social LEAP Estimates Animal Poses (SLEAP), a software solution to train AI to perform this tedious but important labeling work.

Pose Tracking

Our guest in this episode is Sebastien Motsch, an assistant professor at Arizona State University, working in the School of Mathematical and Statistical Science. He works on modeling self-organized biological systems to understand how complex patterns emerge.

Modeling Group Behavior

Our guest in this episode is Ryan Hanscom. Ryan is a Ph.D. candidate in a joint doctoral evolution program at San Diego State University and the University of California, Riverside. He is a terrestrial ecologist with a focus on herpetology and mammalogy.  Ryan discussed how the behavior of rattlesnakes is studied in the natural world, particularly with an increase in temperature.

Advances in Data Loggers

We are joined by Hank Schlinger, a professor of psychology at California State University, Los Angeles. His research revolves around theoretical issues in psychology and behavioral analysis.  Hank establishes that words have references and questions the reference for intelligence. He discussed how intelligence can be observed in animals. He also discussed how intelligence is measured in a given context.

Algorithmic PPC Management

Download our free app to listen on your phone