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Ali Clark on Sound as a Creative Journey
Call it alchemy or magic or voodoo, it's a powerful thing when sound design meets amazing images to create kickass animation. As Senior Director / Animator at Big Communications, it's Ali Clark's job to create and execute killer animation for her clients. Ali came by for a visit with Lane McGiboney, Van Gunter and Kelley Buttrick to share some secrets about how she creates her magic.
Ali has executive produced documentaries, directed music videos and has worked with sound, video and animation for more than 10 years. She shares how she learned to harness the power of audio in the creative process. In a recent project for the Sidewalk Film Festival Ali worked with the Boutwell Studios team to create a Sponsor Trailer starting with audio and building the images around the sound.
Audio in animation projects is important as well because animation is so contingent on timing. Sometimes a piece of music influences the timing of the animation based on the BPM or rhythms and whatever might already currently be embedded to the music. You're animating to what already exists because it feels right. You can also create a soundscape and then animate to that and rather than creating timings and pacing around what's already existent in a piece of music.
Sound and music is incredibly powerful. It has the ability to take over our emotions and lead us in a direction. It paints a picture for you; it fills in the gaps. Sound design makes the visuals feel alive and real. You don't realize how amazing sound is until someone puts the right sound to the thing that you're working on. It tells a story all on its own. It gives you a bigger picture of the world and it fills in the gaps. Whether it's in advertising, creative projects, documentaries and animation, we're telling stories, communicating, emotions and feelings.
Ali and the Boutwell team are huge supporters of Birmingham's Sidewalk Film Festival. It brings diverse people from the community together every year for a weekend celebrating independent film and creativity. People from all over the world to experience the southern charm and creativity that is alive in Birmingham.
Read the full transcript here: https://www.dropbox.com/s/4bn1qk023weotb2/SOUNDS%20CREATIVE%20-%20ALI%20CLARK%20-%20MIX_REV2.mp3.docx?dl=0
You can see the Sidewalk Sponsor trailer that we talked about on the podcast on the Boutwell Studio's website, Boutwellstudios.com. Special thanks to Lane McGiboney and Van Gunter for being a part of this fun conversation. And of course, to Brad Lyons for creating the wonderful music that you hear.
For more on the world of audio branding and sound design, subscribe to the Sounds Creative podcast at https://soundscreative.libsyn.com/. If you liked this episode, please share it with your friends. Boutwell Studios, Podcast Division. Your words. Our Expertise.
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By Boutwell Studios
5
22 ratings
Call it alchemy or magic or voodoo, it's a powerful thing when sound design meets amazing images to create kickass animation. As Senior Director / Animator at Big Communications, it's Ali Clark's job to create and execute killer animation for her clients. Ali came by for a visit with Lane McGiboney, Van Gunter and Kelley Buttrick to share some secrets about how she creates her magic.
Ali has executive produced documentaries, directed music videos and has worked with sound, video and animation for more than 10 years. She shares how she learned to harness the power of audio in the creative process. In a recent project for the Sidewalk Film Festival Ali worked with the Boutwell Studios team to create a Sponsor Trailer starting with audio and building the images around the sound.
Audio in animation projects is important as well because animation is so contingent on timing. Sometimes a piece of music influences the timing of the animation based on the BPM or rhythms and whatever might already currently be embedded to the music. You're animating to what already exists because it feels right. You can also create a soundscape and then animate to that and rather than creating timings and pacing around what's already existent in a piece of music.
Sound and music is incredibly powerful. It has the ability to take over our emotions and lead us in a direction. It paints a picture for you; it fills in the gaps. Sound design makes the visuals feel alive and real. You don't realize how amazing sound is until someone puts the right sound to the thing that you're working on. It tells a story all on its own. It gives you a bigger picture of the world and it fills in the gaps. Whether it's in advertising, creative projects, documentaries and animation, we're telling stories, communicating, emotions and feelings.
Ali and the Boutwell team are huge supporters of Birmingham's Sidewalk Film Festival. It brings diverse people from the community together every year for a weekend celebrating independent film and creativity. People from all over the world to experience the southern charm and creativity that is alive in Birmingham.
Read the full transcript here: https://www.dropbox.com/s/4bn1qk023weotb2/SOUNDS%20CREATIVE%20-%20ALI%20CLARK%20-%20MIX_REV2.mp3.docx?dl=0
You can see the Sidewalk Sponsor trailer that we talked about on the podcast on the Boutwell Studio's website, Boutwellstudios.com. Special thanks to Lane McGiboney and Van Gunter for being a part of this fun conversation. And of course, to Brad Lyons for creating the wonderful music that you hear.
For more on the world of audio branding and sound design, subscribe to the Sounds Creative podcast at https://soundscreative.libsyn.com/. If you liked this episode, please share it with your friends. Boutwell Studios, Podcast Division. Your words. Our Expertise.