Ali Cudby wrote the book on customer retention – literally. A bestselling author, Ali brings her engaging approach to business advisory, workshops and speaking to companies around the globe.

Ali honed her approach to customer retention at her company, Fab Foundations, where she created the world’s leading training and certification program for the art and science of bra fitting.

Before becoming an entrepreneur, Ali worked at The New York Times Company, Golf Digest Magazine Group and Animal Planet TV Network. She attended University of Pennsylvania as an undergraduate and received her MBA from The Wharton School.

These days, Ali is a Tri-Chair for the Momentum 2020: The Power of Penn Women Conference, and serves on the board of overseers for Penn’s Library Systems, and as a member of the Trustees Council of Penn Women. Ali teaches Entrepreneurship at Purdue University and works with clients worldwide to incorporate her innovative customer retention strategies through her company, Your Iconic Brand.