Ali is the Owner of Principles and is a branding beast. He is an Amazon best selling author for his book titled "Create Your Frequency," and is also launching his first course.  Before joining the Entrepreneur space Ali was in corporate America working in the healthcare space. He joined the entrepreneur space when he realized he had a talent for structuring businesses through branding. He was donned the name "The Architect" by the doctors he worked with because he scaled their business from 7 Million to 53 Million based off his model, before breaking off to start his own companies.