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Ali Hynek, founder of Nena & Co.
About this episode
Nena & Co. makes unique one-of-a-kind artisan purses, bags, and accessories. This week the founder of Nena & Co., Ali Hynek, unpacks her startup journey for us. While her company may be known for beautiful bags and accessories, the heart of the company is to support individuals and families in Guatemala by helping to create sustainable income opportunities for everyone they work with. They are changing the lives and future for all the individuals and families that serve them to bring these bags to market.
I learned about Nena & Co. from a listener who reached out to me to inform me of the company's HUGE fan base. In fact, the fans call themselves the Nena-verse. Ali and the Nena team release bags for sale every Friday morning and Friday evening. They are sold out within minutes.
So why do they just release products on Fridays? Everything is made by hand in Guatemala, Mexico, and Morocco. When it comes to growth challenges, you’ll hear that Ali will point to manufacturing as the greatest challenge.
Ali’s story is incredible for many reasons. One key thing that makes Ali’s story rise above the rest is just how deep entrepreneurship is rooted in her family. In fact, I might need to invite Ali’s mom on an episode of her own. This is Ali Hynek’s startup story.
In this episode, you’ll hear
“As entrepreneurs we do not do a very good job at celebrating the small victories along the way.” – Ali Hynek
Resources from this episode
The Startup Story LIVE! May 7th in Dallas. Tickets on sale now → http://startupstorylive.com
Creedon: Legal partners you want as you build your business and brand. Listeners get a 30-minute brand consultation + $200 discount on a trademark application. Visit http://creedonpllc.com/startupstory
Brex: The credit card specifically for startups. Visit http://www.brex.com.
Listeners, use code StartupStory and get fees waived for life!
Nena & Co.: https://www.nenaandco.com/
Nena & Co. on Instagram: https://www.instagram.com/nenaandco/?hl=en
Nena & Co. Society on Facebook: https://www.facebook.com/groups/nenaandcomvp/
Ali Hynek on LinkedIn: https://www.linkedin.com/in/ali-hynek-62462a132/
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory/
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory/
Share the podcast
The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.
First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.
Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!
Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.
With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!
EPISODE CREDITS
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://emeraldcitypro.com/startupstory
Special Guest: Ali Hynek.
View all episodes
By James McKinneyAbout this episode
Nena & Co. makes unique one-of-a-kind artisan purses, bags, and accessories. This week the founder of Nena & Co., Ali Hynek, unpacks her startup journey for us. While her company may be known for beautiful bags and accessories, the heart of the company is to support individuals and families in Guatemala by helping to create sustainable income opportunities for everyone they work with. They are changing the lives and future for all the individuals and families that serve them to bring these bags to market.
I learned about Nena & Co. from a listener who reached out to me to inform me of the company's HUGE fan base. In fact, the fans call themselves the Nena-verse. Ali and the Nena team release bags for sale every Friday morning and Friday evening. They are sold out within minutes.
So why do they just release products on Fridays? Everything is made by hand in Guatemala, Mexico, and Morocco. When it comes to growth challenges, you’ll hear that Ali will point to manufacturing as the greatest challenge.
Ali’s story is incredible for many reasons. One key thing that makes Ali’s story rise above the rest is just how deep entrepreneurship is rooted in her family. In fact, I might need to invite Ali’s mom on an episode of her own. This is Ali Hynek’s startup story.
In this episode, you’ll hear
“As entrepreneurs we do not do a very good job at celebrating the small victories along the way.” – Ali Hynek
Resources from this episode
The Startup Story LIVE! May 7th in Dallas. Tickets on sale now → http://startupstorylive.com
Creedon: Legal partners you want as you build your business and brand. Listeners get a 30-minute brand consultation + $200 discount on a trademark application. Visit http://creedonpllc.com/startupstory
Brex: The credit card specifically for startups. Visit http://www.brex.com.
Listeners, use code StartupStory and get fees waived for life!
Nena & Co.: https://www.nenaandco.com/
Nena & Co. on Instagram: https://www.instagram.com/nenaandco/?hl=en
Nena & Co. Society on Facebook: https://www.facebook.com/groups/nenaandcomvp/
Ali Hynek on LinkedIn: https://www.linkedin.com/in/ali-hynek-62462a132/
The Startup Story on LinkedIn: https://www.linkedin.com/company/thestartupstory/
The Startup Story is now on YouTube: https://www.youtube.com/jamesmckinney
The Startup Story on Instagram: https://www.instagram.com/thestartupstory/
Share the podcast
The Startup Story community has been so incredible sharing our podcast with others, and we thank you! We do have more stories to tell and more people to reach. There are three ways you can help.
First, the most powerful way you can support this podcast is by leaving a review on Apple Podcasts or wherever you listen to podcasts.
Second, follow us on Facebook and Instagram, and be sure to share your favorite Startup Story episodes with your friends and on social media. Tag or mention @thestartupstory.co so we can give you a virtual high five and a thank you!
Lastly, share the podcast on LinkedIn. The Startup Story podcast is for entrepreneurs. Don’t underestimate the power of sharing on LinkedIn so other entrepreneurs can discover us.
With your support, we hope to further our reach in encouraging and inspiring the founders of today and tomorrow. Thank you!
EPISODE CREDITS
If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.
He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, and authors create, launch, and produce podcasts that grow their business and impact the world.
Contact him today at https://emeraldcitypro.com/startupstory
Special Guest: Ali Hynek.