That Worked

Ali Schwanke - Founder & CEO at Simple Strat: Sales and Marketing Alignment, Differentiating your Business, and Building a YouTube Channel for B2B

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Ali Schwanke is the Founder and CEO of Simple Strat. Simple Strat is a marketing and sales firm that helps you get more out of HubSpot. From CRM strategy and setup to marketing automation and content creation, their services are tailored to fuel customer acquisition and retention.


Simple Strat is also a HubSpot Diamond Solutions Partner and the host of HubSpot Hacks, the #1 unofficial YouTube channel for HubSpot Tutorials.


Ali is a data-driven marketing professional with 15+ years of experience in B2B, strategy, and content marketing. Most of all, she’s hilarious.


In this episode, you’ll learn:

  • What makes a good first hire
  • How to align sales and marketing teams
  • How to build a YouTube channel for B2B
  • The benefits of a peer network as an entrepreneur
  • How to differentiate yourself in a competitive market


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That WorkedBy Callan Harrington