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🔍 Alicia Anderson on Freelance Freedom, Page Speed Skepticism, Mythological SEO, and Why Teaching Is the Real Secret to Buy-In - Episode #30
In Episode 30 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Alicia Anderson, former SEO leader at WebMD and Hipcamp, now thriving as a freelance SEO and PhD candidate in Mythological Studies (yes, you read that right).
Alicia brings a refreshingly real look into the mental load of SEO careers, how burnout shaped her journey, and why education—not just execution—is what actually moves the needle in organizations.
You’ll hear: • Why Alicia left the corporate grind to freelance and pursue a PhD in myths
• Her full-circle SEO journey—from copywriting content mills to building international SEO at WebMD
• The hidden psychology of Google's algorithm and why UX ≠SEO (not yet)
• How page speed became the hill she died on—and how she teaches clients to care
• Hilarious SEO metaphors that actually work: sibling rivalry, postal forms, and more
• Her playbook for building stakeholder trust through tailored SEO education
• The ethical debate around teaching, knowledge sharing, and the future of training junior SEOs
• Why the best SEOs aren't just strategists—they're translators, coaches, and culture shapers
🔔 Subscribe for more interviews with the voices who aren’t just doing SEO—but shaping how the industry learns, grows, and evolves.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
- Page 2 Podcast on Youtube
- Page 2 Podcast on Linkedin
- Page 2 Podcast on Facebook
Follow Jon Clark
- Jon Clark on Bluesky
- Jon Clark on Linkedin
Â
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By Jon Clark, Joe DeVita
5
1414 ratings
In Episode 30 of The Page 2 Podcast, hosts Jacob Stoops and Jeff Louella welcome Alicia Anderson, former SEO leader at WebMD and Hipcamp, now thriving as a freelance SEO and PhD candidate in Mythological Studies (yes, you read that right).
Alicia brings a refreshingly real look into the mental load of SEO careers, how burnout shaped her journey, and why education—not just execution—is what actually moves the needle in organizations.
You’ll hear: • Why Alicia left the corporate grind to freelance and pursue a PhD in myths
• Her full-circle SEO journey—from copywriting content mills to building international SEO at WebMD
• The hidden psychology of Google's algorithm and why UX ≠SEO (not yet)
• How page speed became the hill she died on—and how she teaches clients to care
• Hilarious SEO metaphors that actually work: sibling rivalry, postal forms, and more
• Her playbook for building stakeholder trust through tailored SEO education
• The ethical debate around teaching, knowledge sharing, and the future of training junior SEOs
• Why the best SEOs aren't just strategists—they're translators, coaches, and culture shapers
🔔 Subscribe for more interviews with the voices who aren’t just doing SEO—but shaping how the industry learns, grows, and evolves.
Sponsored by Moving Traffic Media
Follow the Page 2 Podcast
- Page 2 Podcast on Youtube
- Page 2 Podcast on Linkedin
- Page 2 Podcast on Facebook
Follow Jon Clark
- Jon Clark on Bluesky
- Jon Clark on Linkedin
Â
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