This is a segment about The Kulture Museum, a unique art center in Chicago's Pilsen neighborhood. It combines an art gallery, creative workspace, and community hub. The founders, Roger, a former coder turned artist, and Nicole, an author and marketer, aim to empower artistic expression and make a positive impact on their community. The segment discusses the role of art in connecting people and Roger's transition from tech to art, also touching on generative AI in the art world.