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You can't scale a business when Sales, Marketing, and Operations are pulling in different directions. That's how you end up with bad leads, missed expectations, burned-out teams, and frustrated customers.

In this episode of SoTellUs Time, Trevor Howard breaks down how to create real alignment between Sales, Marketing, and Operations—so your business stops feeling chaotic and starts growing predictably.

This isn't theory. This is practical, owner-level strategy you can implement immediately.

The Real Cost of Misalignment

Marketing is generating leads Sales is frustrated with "bad leads" Operations is overwhelmed trying to deliver what was promised

The problem isn't effort. The problem is alignment.

When these three core departments aren't aligned, growth feels stressful and unpredictable. When they are aligned, growth becomes calm, scalable, and repeatable.

Episode Chapters

0:00 – The Cost of Misalignment Why growth feels chaotic when teams aren't aligned

2:00 – Why Sales, Marketing & Ops Drift Apart Different goals, different metrics, different priorities

5:00 – One Shared Definition of Success Creating a single scoreboard for the entire customer journey

9:00 – Systems That Force Alignment Simple meetings, handoffs, and SOPs that eliminate friction

13:00 – The Owner's Role as the Integrator Why alignment always starts at the top

16:00 – One Direction, One Team How alignment accelerates growth instead of slowing it down

What You'll Learn in This Episode

Why alignment doesn't happen naturally and must be designed How siloed KPIs quietly destroy teamwork The importance of a shared definition of a win How to align lead quality, close rate, and fulfillment Simple systems that eliminate Sales vs Marketing vs Operations tension The exact role the business owner must play to keep alignment intact

Key Insight

Alignment doesn't live in intentions. It lives in systems. If your business relies on hoping everyone is on the same page, you'll always be firefighting.

Action Step

This week, pick one alignment issue between Sales, Marketing, and Operations and fix it. Even one small improvement can unlock massive momentum.

What's Coming Next

In an upcoming episode: How to create KPIs that encourage teamwork instead of turf wars.

Subscribe to SoTellUs Time for real-world business strategy, leadership insights, and scalable growth systems: https://www.youtube.com/@sotellus

Learn more about the tools we're building at SoTellUs to align the entire customer journey: https://www.youtube.com/sotellus

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